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Abrar Azad
Creative Lead, Silvermine Group · Bengaluru
I build AI-first creative teams that ship more work, faster — without dropping the standard.
About
Hi, I’m Abrar. I find the system inside the mess.
I’ve been a designer for 13+ years — a solo designer in Oman, a brand manager in Hubballi, a freelance consultant for brands across India and overseas, and a design lead at Shadowfax and upGrad KnowledgeHut.
I joined Silvermine Group in 2024 to design for one product. My scope grew until I was directing creative for all seven: eForm2290, eMCS-150, eUCR, eIFTA, ClubFR8, Truckopedia and Silvermine itself. I now lead a global media production team across design, illustration, video and content, and write the strategy and org proposals that go to senior leadership.
Different companies, different budgets, same job: find the system inside the mess, build it, and hand back something that runs without me standing over it.
What I own today
Creative vision
Direction across seven products, from tax-filing brands to a trucker community platform.
Team leadership
A 12-person global team across design, illustration, video and content, with final creative review.
Operating model
The three-year path to a 360° in-house agency, and the squad structure behind it.
Executive communication
Strategy decks for senior leadership, framed for both vision and governance.
AI in production
AI brought into storyboards, animation, motion and design — and the team trained to run it.
Commercial thinking
Sponsored placements for ClubFR8, attach-rate priorities, and sharper product value stories.
How I lead
Brief before build
Every job names the goal, the audience and how we’ll measure it. No brief, no start.
Review in layers
Storyboard, first cut, final review — each gate owned by a named person.
Train, then trust
New tools are taught once, documented, then owned by the team.
Plain English up
Leadership materials are short, direct and free of jargon.
The values behind the work
Ownership
If it ships with my name on it, I own the result — not just the file.
Curiosity
I test new tools early, keep what works and drop what doesn’t.
Clear communication
Say it plainly, say it once, and make the next step obvious.
Integrity
Credit the team, report real numbers, and flag problems early.
In their words
Recommendations
From managers, colleagues, a mentor and a client — shared on LinkedIn.
“I had the pleasure of working with Abrar for about a year at KnowledgeHut, and his exceptional design skills truly stood out. His creativity and innovation brought fresh ideas to every project, while his attention to detail ensured polished and professional results. Beyond his technical expertise, Abrar excelled in collaboration, always open to feedback and fostering a positive team environment. He’s a talented designer whose work consistently made an impact!”
Christabel Singh
CMO, Recruise · Senior colleague at upGrad KnowledgeHut · via LinkedIn
“Abrar is a very creative person. He comes up with great ideas every time. He always put the right thought to present the ideas. His skill set towards creating new designs are great and always focused on key marketing goals. One can rely on him for any work. I directly managed him and he is definitely an asset to any team.”
Prerna Pancholi
Brand marketing professional · Managed Abrar directly · via LinkedIn
“Abrar is an awesome designer with an eye for detail, he has patience which is a virtue with creativity! I went to him with a very blank mind - he was able to suggest designs that fit and was accommodating to all edits. It was good working with him.”
Sucharita Prabhakar
Director, Software Engineering – ERP · Client · via LinkedIn
“I had a great working experience with Abrar - He has distinct way of putting thoughts and ideas in his creatives and designs in a manner which communicate the exact message to target audience. I appreciate his ability to understand his stakeholder’s vision clearly and give best creative solutions. I highly recommend Abrar for creative corporate communications and designs.”
Pratima Hegde
Leadership coach and OD professional · Worked with Abrar on a different team · via LinkedIn
“Abrar is a talented graphic Designer. He loves his craft and is the go-to person for creative ideation, designs and quick turn-around on projects. His versatility as a graphic designer, video editor and photographer sets him apart. His combination of technical skills and friendly, approachable manner make him stand out and of course the 1000 watts smile he carries and his conversations win hearts!”
Geetanjali Purohit
Marketer · Abrar’s mentor · via LinkedIn
© 2026 Abrar Azad · Bengaluru, India
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