Abrar Azad

Creative Lead, Silvermine Group · Bengaluru

I build AI-first creative teams that ship more work, faster — without dropping the standard.

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Work

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Consult

About

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Consult

More creative output. Same standard. Built around the team you already have.

I help lean marketing and product teams build the creative engine behind their growth: clear intake, AI in production, and systems that keep quality high as volume grows.

Book a 30-min intro call

See the proof first

01 · Diagnose

Creative ops audit

I map how work enters, moves and gets approved, and find where it stalls. You get a written fix plan with owners and priorities.

02 · Build

AI production pipeline

I bring AI into your design and video workflow with review gates in place. Human originates, AI replicates, a person verifies.

03 · Systemize

Brand and design systems

Templates and standards so new work drops in instead of starting from zero, across every product and screen size.

04 · Lead

Fractional creative direction

Ongoing direction and final creative review for a small team that needs senior judgment without a full-time hire.

How it works

Step 1

Intro call

30 minutes. Your goals, your team, where work gets stuck.

Step 2

Scope

A short proposal with deliverables, timeline and what success looks like.

Step 3

Build with your team

I work alongside your people, not around them, so the system sticks.

Step 4

Hand over

Documented, trained and owned by your team. It runs without me.

A good fit if

You ship creative across several products

Your team is small but volume is high

AI tools are in use but not in a system

Requests pile up without clear owners

Proof it works

At Silvermine I grew from one product to seven, built a 12-person global team, and helped lift organic visitors 7.5× and email conversions 9.4%.

See the case studies →

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