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Abrar Azad
Creative Lead, Silvermine Group · Bengaluru
I build AI-first creative teams that ship more work, faster — without dropping the standard.
Open to Creative Director roles & select consulting.
ClubFR8 · 2026
Turning a deals site into a sponsorship product
A three-tier card system that gave a trucker deals site a clear hierarchy — and a way to earn from placement.
Role
Creative direction, UI/UX lead
Timeline
2026, in build
Team
Product director, Engineering
Platform
Web, email
Overview
ClubFR8 is a deals and community platform for truckers. It had good deals but flat listings, a small owned audience, and no revenue model. I led the redesign and the plan to ship it with Engineering.
Problem
Every deal looked the same, so nothing could be sold
With no visual priority, users had to scan everything, and premium space didn’t exist. The redesign plan had already gone through four versions, and the build needed clear ownership between Creative and Engineering.
Approach
Design the hierarchy first, then make it sellable
01
Three-tier deal cards
Editor’s Pick, Sponsored and Standard cards set a clear order — and reserve space brand partners can buy.
02
Template system
Built with the product director, so new deals drop into templates instead of fresh designs.
03
Micro-phase build plan
The redesign became small phases, each with a named owner on Creative or Engineering.
04
Audience plan
Newsletter, eForm2290 banner activation and a paid test — shaped by lessons from GasBuddy and Way.com.
The work
Impact
What changed.
3 tiers
Card system that became the base for sponsored placements
23 slides
Strategy deck taken to leadership, plus a 12-slide response
To come
Traffic, CTR or sponsor revenue once live
What I learned
“I treated the UI as a business model, not a skin. The card hierarchy is what makes brand partnerships sellable — design decided the revenue path.”
© 2026 Abrar Azad · Bengaluru, India
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