Org design
Role | Timeline | team | Platform |
|---|---|---|---|
Author, operating model | 2024 → 2027 | Full creative team | Org design |
OVERVIEW
A team that fills requests one by one can’t keep pace with seven product lifecycles. I designed the operating model and squad structure to change that: a three-year arc, embedded squads, and a four-pillar framework for how the team works.
INTERNAL PROPOSAL
This work is an internal plan, so the details aren’t public. If you’d like to see how I structured it — the squads, the three-year path — I’m happy to walk you through it.
THE MODEL
A three-year operating model built around embedded squads, clear ownership, and a 360° in-house agency structure.
THE SQUADS
Squad A
Squad B
Squad C
THE FOUR PILLARS
01 Embedded squadsSmall, focused teams aligned to product and business needs. | 02 Clear ownershipEach squad owns work from request through delivery. |
03 360° capabilityThe team expands beyond execution into strategy, creative, content, and production. | 04 Shared standardsA common operating system keeps quality and collaboration consistent. |
THE THREE-YEAR PATH
2024Build the foundation. | 2025Embed squads and expand capabilities. | 2027Operate as a full in-house agency. |
|---|
WHAT CHANGED
A request-filling team becomes a proactive creative partner.
The model shifts the team from taking briefs to owning outcomes — with clearer ownership, stronger capabilities, and closer alignment with the business.
WHAT I LEARNED
The strongest teams aren't built around more requests. They're built around clear ownership, the right structure, and the ability to solve problems end to end.
2026 · Abrar · Bangalore, India
Book a Call