Creative direction
Role | Timeline | Team | Project |
|---|---|---|---|
Creative direction, pipeline design | 2026 | Media production team | YouTube, explainers |
OVERVIEW
Our studio started with hand-crafted animation. As timelines tightened, we rebuilt production around AI — without losing the craft. I designed the pipeline.
PROBLEM
Every video waited in the same queue
Each video took about seven days and three to four people, working one after another. Illustration was the bottleneck, so every project stalled at the same step.
APPROACH
Lock the idea on paper, let AI carry the volume
01 Direction locked earlyA three-column script — frame, visual direction, narration — fixes the creative before production starts. | 02 AI asset generationMagnific AI in production for video assets, with Higgsfield under evaluation. |
03 One owner, script to finalEach person takes a video end to end instead of passing it down a line. | 04 Review gates keptStoryboard and first-cut review with the Creative Producer, then my final creative review. |
THE WORK
Impact
What changed.
2–3 daysAn animated explainer produced with an AI-supported pipeline, reviewed at every stage | 7 → 1–2Days per video — pilot target for Truckopedia | 3–4 → 1People per video — pilot target |
|---|
WHAT I LEARNED
“Speed only matters if quality holds. The pipeline changes who does the work, not who owns the standard.”
2026 · Abrar · Bangalore, India
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