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Abrar Azad
Creative Lead, Silvermine Group · Bengaluru
I build AI-first creative teams that ship more work, faster — without dropping the standard.
Open to Creative Director roles & select consulting.
My latest work
Let’s chat
13+
years in design
7
products under my direction
12
person global team
7.5×
organic visitors, content-led
Turning a deals site into a sponsorship product
ClubFR8 · 2026
A three-tier card system that gave a trucker deals site a clear hierarchy — and a way to earn from placement.
File your 2290. Get back on the road.
Scan-first subhead · one clear action
File now
Less copy, more conversions
eForm2290 · 2026
Filing-season email creative that lifted conversions 9.4%, opens 25% and clicks 22.1% year over year.
Before · 7 days · 3–4 people
Target · 1–2 days · 1 owner
An AI-first video pipeline
Truckopedia · 2026
From a seven-day, four-person relay to one owner shipping a video in days.
Source
Formula
Draft
Refine
Review
Publish
Turning six months of messaging into a content engine
Silvermine · 2026
An AI-supported system that drafts video scripts, ad hooks, web and blog copy at scale — with a person checking every piece.
Squad A
Squad B
Squad C
Redesigning the team itself
Internal · 2026
An operating model to move a request-filling team toward a 360° in-house agency by 2027.
Impact
The creative engine shows up in the numbers.
Results from content and creative my team produced, delivered with our SEO and email partners.
SEO · monthly visitors
427 → 3,200
Intent-driven content for trucking audiences
SEO · indexed keywords
742 → 3,600
Nearly 5× the search footprint
AI Overview traffic · Jan → Aug
17.6×
Early visibility in AI search
Email · conversions YoY
+9.4%
eForm2290, July + August
Email · opens YoY
+25%
Scan-first layouts for the inbox
Platform reach
100,000+
Customers a year use the products I design for
Recommendations
What people I’ve worked with say.
“His creativity and innovation brought fresh ideas to every project, while his attention to detail ensured polished and professional results.”
Christabel Singh
CMO, Recruise · Senior colleague at upGrad KnowledgeHut · via LinkedIn
“Always focused on key marketing goals. One can rely on him for any work. I directly managed him and he is definitely an asset to any team.”
Prerna Pancholi
Brand marketing professional · Managed Abrar directly · via LinkedIn
“I went to him with a very blank mind — he was able to suggest designs that fit and was accommodating to all edits.”
Sucharita Prabhakar
Director, Software Engineering – ERP · Client · via LinkedIn
Hiring?
See the full record.
13+ years, from solo designer to leading a global team. Resume, tools and awards.
View resume
Need a creative engine?
Work with me.
Creative ops audits, AI production pipelines and design systems for lean teams.
See how I help
Abrar Azad
Creative Lead → Creative Director
Hiring a creative leader, or need a creative engine built for your team? Start with a short call.
© 2026 Abrar Azad · Bengaluru, India
Human originates. AI replicates. A person verifies.