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Abrar Azad
Creative Lead, Silvermine Group · Bengaluru
I build AI-first creative teams that ship more work, faster — without dropping the standard.
Open to creative director roles and select consulting
Silvermine · 2026
Turning six months of messaging into a content engine
An AI-supported system that drafts video scripts, ad hooks, web and blog copy at scale — with a person checking every piece.
Role
System design, content direction
Timeline
2026
Team
Content and media production
Platform
Claude, QuillBot
Source
Formula
Draft
Refine
Review
Publish
Overview
Content across seven products was written piece by piece, from a blank page each time. I built a system that learns from what already worked: six to seven months of approved messaging became the base Claude drafts from, a fixed formula shapes every hook and script, and a person reviews each piece before it ships.
Problem
Every piece of copy started from zero
Video scripts, ad hooks, website pages and blog posts each took a long time to write. The team had months of approved messaging, but none of it was reused. Output was slow, and adapting copy for a new audience meant starting again.
Approach
Teach the system our voice, then let it draft in volume
01
Source library
Six to seven months of past messaging collected as the reference Claude drafts from.
02
A set formula
A fixed structure for hooks, scripts and page copy. Same inputs, consistent output.
03
Drafts in volume
Many options per brief, so the team picks the best rather than polishing the first.
04
Readability pass
QuillBot smooths rhythm and phrasing so the copy reads naturally.
05
Human check
A person reviews every piece for accuracy, tone and generic AI phrasing before it’s published.
06
Audience tuning
Copy is reworked for US and international audiences, far faster than rewriting from scratch.
See it live
What the system has produced.
Video script
Link coming
Ad hooks in a live campaign
Link coming
Website page copy
Link coming
Published blog article
Link coming
Impact
What changed.
4 formats
Video scripts, ad hooks, website copy and blog posts from one system
6–7 months
Of approved messaging the system drafts from
To come
Pieces published per month, before vs after
What I learned
“AI gives you volume. The system gives you a voice. A person still decides what’s good enough to publish.”
© 2026 Abrar Azad · Bengaluru, India
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